Glenn James Bartlett

Based in Los Angeles i am multi faceted Creative with a bent for brand strategy and world class execution, i am as comfortable leading a team or being on the box. My most recent endeavor is a League of Play, a new company concept conceived at Kollyde. It was born out of an idea I developed with top creators. It was called Xtreme Pong, a Livestream Tournament featuring Airrack, one of YouTube’s popular creators, as well as the top global YouTube creators Zach King, Bryce Hall, ZHC, Anas, Brent Rivera, Ryan Trahan, Charly Jordan, Pierson Wodzynski, Alex Warren, etc,

Delivering an incredible combined reacvh of 125M reach, the concept was well received. So well recived that a key stakeholder and investor in Kollyde backed a startup to test the idea as a standalone business. At the end of 2022 we launched startup company based on the Xtreme Pong concept and called it League of Play, LIVE ENTERTAINMENT FEATURING FAN CONTROLLED, EXTREME AND INTERACTIVE COMPETITIONS WITH TOP CREATORS.

As Executive Creative Director and producer, I created all branding, including the name, logo, and positioning. I was responsible for the planned events. These events were the center of the content and IP we produced to engage fans and drive revenue.

Previous to the launch of League of play i was tasked to deliver big ideas, provide strategic perspective and vision and lead in innovative solutions for Kollyde's global brand partners. In this role, i helped define KOLLYDE’s vision as a market leader using the latest trends in creative content strategies. These accelerated our global brand partner’s marketing efforts by engaging their target audience and driving Return on Investment (“ROI”).

Before Joining Kollyde, I was VP Creative, Global Brand Management at Sony Pictures Television. In this role i oversaw 360 creative across Sony Production Originals, Global Branding & Marketing of the Sony Networks, in addition to Franchise, Distribution and Syndication Marketing. I led a team of creative directors, art directors, designers and animators whose day-to-day responsibilities included ideation and execution of 360˚ campaigns, brand and visual identity. Additionally, the team also focused on experiential design, social content and global network launches.

i joined Sony from Turner where i was the Executive Creative Director for Asia Pacific. I was responsible for managing the overall creative strategy for Turner’s dynamic entertainment portfolio including Cartoon Network, Boomerang, Toonami, Adult Swim, Warner TV, Oh!K and truTV, while leading the development of branded content, and driving the creative solutions for sponsorships and promotions in the region.

As the head of Creative Services, I tasked my team to deliver a world-class and on-brand creative across all functions of Turner’s entertainment brands, and sponsorships and promotions.

During my time with Turner, i was an instrumental part of the launch teams for new brands within the Southeast Asia and Pacific region. i worked closely with the content and programming teams, as well as marketing and ad-sales departments, to achieve 360 results and fan engagement. I was also tasked with creating and delivering branded-content solutions for clients.

Info

The work in the site is a sample of the work I do everyday, but there is a lot of work that is not reflected in the small snap shot featured here, so if you have any questions regarding any of the work featured, please contact me at glennjamesbartlett@gmail.com

Specialties: Innovative Creative Ideas, New Media Ideas, Digital, Total Work, Integration, 360, Art Direction, Copy Writing, Hands on design, AI design integration.