The Adult Swim brand is hugely popular in the US and has a small but devoted following in Australia. We launched Adultswim.com.au and OTT apps on IOS, Android and Windows Devices in 2014. The site is a geoblocked, ad supported non linear channel with clips and full episodes of all the great Adult Swim shows. I managed all aspects of the business from the user experience, content strategy and promotion, through to the marketing and across social and other digital platforms to the look and feel, we even did a few radio ads.