Creative Director For Hire. I am a storyteller with global experience in advertising and entertainment. I deliver from concept to the final award-winning solution.
Warner TV is an Asia Pacific version of the US channel TNT, and featured shows from both Turner and Warner Bros studio. It had great content but the brand was looking dated, and required a much needed rebrand. The logo was clumsy and the washed out colors of the channel navigation was right out of the 90’s. Ratings where not reflecting the really great content on the channel. We revamped the brand completely breathing new life into a dated and me too channel, in less time and for a quarter of the budget the completion spent, not to mention how little is was compared to what the US or Europe channels would spend.
The complete rebrand was well received by Warner Bros and Fans, ratings saw an immediate increase and we are now number 1 in both Singapore and The Philippines and expanded into new markets across Asia. The Warner Bros Global Head of marketing wanted the look to be global and it was adopted in other markets across the globe. In fact I was the only one who was allowed to actually change the WB logo lock up.